ATT — Advertising Time Trace
Turn ad-time into an on-chain, auditable asset for transparent settlement and revenue sharing.
Quick facts
- Status: Live/Pilot
- Sector: Advertising (RWA + DePIN)
- Regions: HK / ID
- Stack: TT Chain (OP Stack L2), DePIN screens, DLT settlement.
Overview
Advertising Time Trace (ATT) is a Web3 application that fuses RWA, DePIN, and DLT to build a verifiable digital advertising ecosystem. It on-chains the time that ads are actually displayed, creating an immutable basis for audit and settlement across brands, venues, and agencies.
ATT is built around the DA-AIOT-P mechanism (Decentralized Asset • AIoT • Payment), integrating offline ad inventory, e-commerce advertisers, user traffic, and digital rails—opening a Web2 entry point that channels users and spend into your Web3 stack.
How it works
- Capture – DePIN-connected screens and players record played seconds of advertising time.
- Prove – Events and usage are committed to TT Chain for immutable logging and later reconciliation.
- Settle – Revenue share and payouts follow the on-chain record of consumed ad-time, aligning all parties with transparent, verifiable data.
What goes on-chain
- Ad-time usage events (timestamps/seconds)
- Device/screen attestations & proofs
- Settlement references (periods, totals)
- These artifacts form ATT’s time-asset RWA model—“every played second counts.”
Compliance & market footing
- Indonesia national exchange alignment: The operating partner Mobee is registered with PT Central Financial X (CFX), Indonesia’s national crypto-asset exchange where local exchanges must register—supporting compliant staking/IEO operations linked to ATT.
- Asset listing reference: ATT appears on CFX as ATT2 (ID: ATT2-1439), strengthening perceived legitimacy and market acceptance in the Indonesian context.
- Official portals: Project hub at attglobal.io; comms on X/Twitter.
Why ATT on TT Chain
- RWA-first design: ATT tokenizes ad-time (a real-world usage unit) as the anchor for audits and settlements.
- DePIN reality checks: Physical screens/devices + AIoT ingestion reduce disputes and enable granular reconciliation.
- Web2→Web3 funnel: A pragmatic bridge that onboards advertisers/venues without crypto-native friction.
Integration surface
- E-commerce & brands: Plug campaign logs into TT Chain for proof-of-delivery and automatic settlement windows.
- Retail & venues: Deploy ATT-enabled LED displays to increase monetization and add verifiable inventory.
- Wallet & explorer: TT Chain RPC 1679, explorer at ttchainscan.com—useful for on-chain verification.
Frequently asked
What exactly is tokenized?
The time actually displayed—logged and proven on-chain—serves as the RWA primitive to settle value.
Is ATT recognized in Indonesia?
Mobee’s registration with CFX and that ATT2 (ID: ATT2-1439) is listed there, supporting compliant workflows around staking/IEO in that market.
